You will hopefully have noticed that here at Premier Jobs UK, we are receiving more and more online reviews via Trustpilot. As a result, we have seen a positive impact both through social media engagement as well as direct enquiries coming in off the back of people reading our reviews. Therefore, over the course of this blog, I will be outlining why all Advisors in Financial Services (Financial Advisors, Mortgage Advisors, Equity Release Advisors etc) should be striving to obtain quality reviews from their clients.
Reviews allow Financial Advisors to showcase their reputation; to grow their business; drive traffic to their websites by increasing their presence and build credibility online. This can be especially useful for new businesses trying to establish themselves and a useful way of gaining new clients.
How to obtain online reviews?
Firstly, make sure it is as easy as possible for your clients to leave a review. You don’t want it to be a lengthy, long-winded process as this will put people off. With Trustpilot, it is easy! You can get a link sent to the individuals inbox for them to click and leave a review. But please be aware, you may need to encourage the client, as it can be easy for them to forget and move onto something else meaning the email will get lost in their inbox. Hopefully, the relationship you have built with them will be strong enough so that when you ask them, they will want to leave you a review as they feel it is their chance to give something back to you.
Secondly, ask wisely! No business wants a negative review so make sure you minimize the risk by choosing carefully who you ask to leave a review. As an Advisor, you won’t be able to help everyone so make sure you ask the clients you know you have helped; developed a good relationship with and know they value your service. This will help increase the chance of you receiving consistent 4 or 5 star reviews.
Once you have obtained your positive reviews, it’s time to start utilising them. Share them on your website and social media pages so that you can get your name out there, for all the right reasons. This will hopefully generate new business opportunities as well as reminding existing clients they don’t need to use another Advisor in the future. Some Advisors feel embarrassed to share their positive reviews, as it can feel like you are bragging. But remember, you have put in the hard work and should be proud of your recognition.
To set yourself apart from your competitors,
take the time to respond to every review.
Clients have taken the time to leave a review, so the least you can do is acknowledge their review by responding with a bespoke comment. That extra step of gratitude can go a long way.
How to respond to negative online reviews?
From time to time, you may receive a negative review. Firstly, if you feel this is fraudulent, Trustpilot have an excellent compliance team on hand to investigate the review. However, if it is from an upset client, don’t be annoyed they have left a bad review, but see it as an opportunity to gain valuable feedback on how to improve your service and make their experience better. Reach out to them and ask for their thoughts – if you do listen and implement their feedback, you might even be able to contact them later down the line and request them to reconsider their rating.
Quickfire facts on the importance of reviews
- 92% of users will use a local business if it has at least a 4-star rating
- 90% of people read online reviews before visiting a business
- 88% of people trust online reviews as much as personal recommendations
- 72% say that positive reviews make them trust a local business more